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Tuesday, 20th October 2009
In General Japan News,

Japanese men 'putting more effort into looks'

Japanese men are increasingly looking to make more effort with their personal grooming and clothes, it has been reported.

According to the Independent, make-up firms in the country are beginning to focus more on the production of male cosmetic and grooming products.

The newspaper said that the trend is thought to imply that in Japan, "old-style masculinity" is no longer "cool".

"Men are becoming a lot more interested in making themselves beautiful and they are buying cosmetics, paying attention to their hair and overall grooming," said Shiseido Co spokesperson Shigesato Kobayashi.

Across Japan, products such as lotions and creams specifically for male skin are now being sold.

Kobayashi told the source that in Japan, it is now seen as normal for men to be the consumers of products more traditionally associated with women.

Meanwhile, AFP reported that Japanese clothing firm Uniqlo is aiming to open between five and ten stores in the French capital Paris, its president Tadashi Yanai has recently announced.

Written by Kimberley Homer.