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Monday, 29th June 2009
In General Japan News,

Japanese customers queue for new iPhone launch

Japanese consumers have taken to the streets of Tokyo to be the first to get their hands on Apple's latest mobile handset, the iPhone 3GS.

Hundreds of tech enthusiasts congregated outside the flagship mobile phone store of Softbank, the phone's Japanese distributor, in the Omotesando district to wait for the launch of the handset.

The new 3GS offers a faster processor and better battery life than previous models, as well as a video camera function.

At the head of the queue was 22-year-old student Taisuke Fujimoto, who stood in line for nearly a day in order to be the first to purchase the iPhone 3GS.

It will be hoped by Apple and Softbank that the launch of the new model will help the brand to impose itself upon the Japanese market, where it faces significant competition from a number of other hi-tech phones which offer similar functionality.

Last month, a Japanese university commenced a pilot anti-truancy initiative which saw students provided with free iPhone handsets equipped with applications that allowed them to electronically register class attendance.

Written by Mark Smith