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Wednesday, 3rd September 2008
In Japan Entertainment News,

Sony to launch new PSP in Japan

Sony is to launch its new PlayStation Portable in Japan next month, the company has announced.

The new console - which features a built-in microphone and high-resolution liquid crystal display - is an attempt by Sony to broaden its appeal and catch up with its rival Nintendo.

Shawn Layden, the president of Sony Computer Entertainment Japan, commented: "We need to, and we will, advance our software and hardware without restraint".

He added: "For me [the PSP] has been Sony's entry into handheld gaming and that's where my focus remains."

Data collated by the publishing firm Enterbrain found an overwhelming majority (80 per cent) of people use their PSP consoles for activities other than playing games, such as listening to music, browsing the internet and watching films.

The new PSP will go on sale in Japan on October 16th, reports the AFP news agency.

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