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Thursday, 7th May 2009
In Business In Japan,

Conveyor sushi trade 'booming'

Despite the impact of the economic downturn on people's disposable income, Japan's conveyor sushi restaurants are doing booming trade.

Forecasts from market analysts Fuji-Keizai suggest that the industry will increase by around 4.4 per cent over the year, reports the Asahi Shimbun.

Meanwhile, the Japanese restaurant industry as a whole is projected to expand by around one per cent in 2009.

Sakai-based Muten Kura Zushi has seen daily sales increase by up to 60 per cent following a special offer on its one and two-piece sushi plates.

A company official told the newspaper: "Customers lined up for two hours or more at about half of our 230 outlets in the late afternoon or evening [during the offer period]."

Meanwhile, a spokesperson for Kura Corp suggested that lower wholesale fish prices could help the chain to cut the prices of its meals in an attempt to increase its customer base.

UK branches of Yo! Sushi have also begun offering credit crunch-friendly deals for as little as £7.50.

Written by Mark Smith