Wednesday, 22nd April 2009
In General Japan News,
Japanese whisky 'on the up'
Japanese whisky is developing a reputation to rival that of the more established international brands, it has emerged.
Recent tastings of the country's single malts in the UK have generated a positive response, global marketing manager at the Yamazaki distillery told the Guardian.
Annual shipments of the whisky have climbed to around 20,000, while a promotion at Heathrow Airport saw 1,000 bottles sold in the space of a month.
And last year, the Yoichi 1987 vintage from the Nikka distillery was named the world's best single malt at the World Whiskies Awards in Glasgow.
Chris Bunting, an British expatriate who runs a blog dedicated to Japanese whisky, remarked: "Although some Japanese people are the last to believe in the quality of their own products, their malt whiskies are as good as any in the world."
Japan is the second largest producer of single malt whisky in the world.
Written by Mike Cotgreave