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Tuesday, 24th March 2009
In Events In Japan,

Downturn hits Tokyo Motor Show

This year's Tokyo Motor Show will be a much smaller affair, as car manufacturers reduce their marketing budgets amid the economic downturn.

According to event organisers the Japan Automobile Manufacturers Association (Jama), just over 122 firms will exhibit their vehicles this year, compared to 241 in 2007 when the show last took place.

Satoshi Aoki, chairman of the Jama - and chairman of Honda - told a press conference: "We're in the middle of a once-in-a-century economic crisis."

He added that exhibitor numbers could recover by 2012.

A number of car makers also decided to scale down their participation or miss January's car show in Detroit, while next year's International Motor Show in London has been cancelled altogether.

In a statement, the Society of Motor Manufacturers and Traders commented: "The economic downturn and the unprecedented challenges facing the industry both in the UK and around the world have made it impossible for exhibitors to commit to a 2010 event."

Written by Susan Ballion



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