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Tuesday, 27th January 2009
In Business In Japan,

Burberry to open Japanese stores

UK fashion chain Burberry Group has announced it intends to open at least 50 new stores across Japan over the next five years.

The stores will sell a range of shoes and belts, as well as a variety of other non-apparel items, reports Business in Asia Today.

The move was confirmed yesterday (January 26th) by Angela Ahrendts, the company's chief executive.

Burberry recently embarked on a joint venture with licensing partners Sanyo Shokai and Mitsui and Co.

While Burberry holds a 51 per cent stake in the venture, Sanyo Shokai holds 29 per cent and Mistui the remaining 20 per cent.

Sanyo Shokai will share its store management expertise, while Mitsui will contribute advice about sales and real estate practices.

Recently, Burberry unveiled its new advertising campaign featuring iconic Brits sporting the company's new summer 2009 collection.

Christopher Bailey, Burberry's creative director, told Womenswear Buyer: "This campaign reflects the true heritage of Burberry outwear, the iconic check an dour British attitude."