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Tuesday, 11th March 2008
In Events In Japan,

Japan Fashion Week starts

The bold and the beautiful, the weird and the wonderful have been strutting their stuff on the catwalk since Monday with the launch of Japan Fashion Week.

Running until Sunday, March 16th, the event continues to attract some of Japan's hottest young designers and act as a platform for new talent, with denim, kimonos and techno soundtracks the order of the day, according to Reuters.

Laforet Museum Roppongi in Tokyo's Midtown Hall is playing host to the government-sponsored event which is now in its sixth year.

Budding fashionistas are being treated to sneak previews of autumn and winter 2008-09 collections from some of Japan's most renowned labels in the Collection Shows, including Hidenobu Yasui, MODE ACOTE and Hiromi Yoshida.

The Collection Shows will feature 45 established and emerging brands across the seven-day event.

Meanwhile, the JFW Designers Exhibition will be on display from Wednesday to Friday as a joint exhibition between eight brands including Aguri Sagimori and aptform.

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