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Monday, 15th June 2015
In Japan Travel News,

Japan to promote 7 new tourist routes

The government of Japan is to set out in a bid to encourage visitors to Japan to explore the country more widely. This will be done through the promotion of seven new tourism routes in various different prefectures.

While tourism is flourishing in what is known as the Golden Route, which takes in Tokyo, Nagoya, Kyoto and Osaka, other areas of the country are neglected. The Japan Tourism Agency will therefore highlight new itineraries in routes from Hokkaido in the north to Kyushu in the south.

Each route will be linked by a theme and make it easy for tourists to choose one that suits their interests when travelling in Japan. The seven routes are as follows:

·         Eastern Hokkaido’s Kushiro Marshland and Shiretoko Peninsula

·         Akita and Aomori prefectures and the Aizu region in Fukushima Prefecture

·         Ise-Shima in Mie Prefecture and sections of Gifu and Ishikawa prefectures

·         World Heritage Sites in the Kinki region

·         Tokushima and the Setonouchi Inland Sea area

·         Kochi and Ehime prefectures in Shikoku

·         Kumamoto and Fukuoka prefectures in Kyushu

Among the initiatives that are designed to entice tourists away from the usual highlights will be luxury cruises on the Seto Inland Sea and free transport passes to the onsen, or hot springs on the Kyushu route.

Akihiro Ota, Japan's tourism minister, said that financial assistance will be granted to the areas on the routes for advertising campaigns. He added that multilingual signs will be put in place, as well as free public internet access.

The ministry set aside 300 million yen (£1.56 million) in its fiscal budget 2015 to help put these plans in place, promising to contribute half of the funds each local government spends on the initiative.