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Wednesday, 18th June 2008
In Events In Japan,

First annual toy awards takes place in Japan

A popular bubble wrap toy was among the winners at the first annual Japan Toy Association awards which took place yesterday (June 17th).

Over 300 toys were entered into the competition and prizes were awarded in five categories: innovative, basic, high target, trendy and universal.

Five finalists were nominated for each award.

A powerful digital microscope manufactured by Bandai scooped the award for innovation, while the basic category was won by Tomy Company for Byun Byun race track which emits realistic racing sounds.

The universal section recognises toys which can be plays by children with disabilities and was won by Sega Toys for their cash register featuring the character Anpanman from the popular anime films.

Teruhisa Kitahara, who chaired the awards committee, told the Japan Times: "It was really difficult for us to choose the winners, because these toys were very well made and presented."

The International Tokyo Toy Show takes place at the Tokyo Big Sight exhibition centre between June 19th - 22.

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