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Monday, 7th July 2008
In Business In Japan,

Ice cream crazy continues in Japan

Ice cream is all the rage in Japan and a new retailer is hoping to do big business in the current boom for the frozen treats.

The RazzleBerry project is the incarnation of 34-year-old restaurant and party promoter Gisen Sawamura.

Sawamura originally arrived in Tokyo from Los Angeles is search of a career in acting and appeared on radio and in movies.

He was later involved in the restaurant industry where he acquired expertise he hopes will stand him in good stead in the ice cream game.

"The concept I came up with for RazzleBerry is 'sexy and cute,' or ero-kawaii," he told Japan Today.

The shops are luxuriously decked out and the staff have been recruited from modelling agencies There will be just two ice cream flavours on offer, plain and green tea, along with 18 toppings, from fresh fruit to crushed Oreos.

CNN reported that ice cream retailer Cold Stone aims to open 1,010 shops in Japan by 2010.

Related news stories:
The weird and wonderful world of Japanese ice cream (4th August 2009)