Wednesday, 16th July 2008
In Business In Japan,
OK! Japan to launch in the autumn
The popular UK magazine OK! Has revealed it will launch an online version for the Japanese market.
OK! Japan will officially launch in the autumn and will feature original content from the country, reports Japan Today.
Publishers 1st Avenue Inc, who will license the magazine from Northern & Shell Network, claim the magazine has sold around 120 million copies in 19 countries to date.
Majot Bedi, chief visionary officer for the magazine's Japanese publisher, said readers would be able to access content online and through mobile phones. Sponsors will also be able to target specific products at users through the different platforms.
A feature called OK! Cafe will also be launched which will showcase fashion shows and new product events, in addition to allowing users to meet up offline.
OK! Magazine regularly features news on celebrities, relationships, weddings and well-known figures from the film, music and TV industry.
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