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Tuesday, 1st May 2012
In Japan Travel News,

Welcome to Hello Kitty airlines

Japanese mega-brand Hello Kitty is usually found on children's pencil cases and toys, but the Taiwanese airline Eva has taken the cute cat to a whole new level.

The company has redesigned three of its Airbus A330-300 planes in the style of the brand, with huge images on the outside and a cabin that continues the theme, Reuters reported.

Owned by the Japanese comic firm Sanrio, Hello Kitty is one of the country's most iconic exports and its popularity in Taiwan is clear to see.

Anyone travelling with Taiwan's second-largest airline will see the loveable character plastered on their ticket, headrest, check-in terminal and more.

Even the food is shaped like Hello Kitty following a collaboration between Sanrio and Eva in late 2011.

The three planes operate routes around the Asia-Pacific region, flying from airports in Narita, Sapporo and Incheon in Japan as well as Guam, Hong Kong and Taipei.

Written by Susan Ballion