Thursday, 15th March 2012
In Business In Japan, Events In Japan,
Uniqlo opens monster store in Tokyo
The biggest fashion brand in Japan is to unveil its biggest outlet worldwide tomorrow (March 16th) when it opens the doors to its flagship Tokyo store.
Located in the heart of the Tokyo fashion district Ginza, the 4,950 sq m store spans 13 floors and an entire complex in the upmarket area's main shopping street.
The store becomes the brand's ninth flagship outlet, with others to be found in many of the world's most cosmopolitan capitals, including New York, Paris, London and Shanghai, the Mainichi Daily reported.
In parallel with Uniqlo's global ethos, the new store has labels in four languages and one-fifth of its staff are foreign, meaning English, Korean, Spanish and French are all spoken.
The company has gone to extreme lengths to make the new outlet parent-friendly, with nursery teachers are employed on the children's floor so that parents can have them looked after while they shop.
Famous for its laid back and casual brand of clothing and apparel, Uniqlo was named the second-biggest retail brand in the Asia Pacific region in the Best Retail Brands 2012 report by consultancy firm Interbrand.
Written by Susan Ballion