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Friday, 9th March 2012
In Japan Travel News,

Japan's tourism to stage full recovery this year

Japan's tourism economy is expected to make a full recovery during the first half of 2012 following the country's earthquake and tsunami last year.

The World Travel and Tourism Council (WTTC) has made this prediction stating that international tourist demand to visit Japan will reach pre 2011 levels.

Japan is also expected to contribute JPY 10,246 billion (£81.9 billion) to the world's tourism industry.

David Scowsill, president and chief executive officer of WTTC, said: "Japan's travel & tourism recovery has been much better than anyone could have anticipated 12 months ago.

"With help of a forceful marketing strategy, Japan is open and ready for business."

He added that domestic travel recovered strongly last year and 2012 is predicted to be the year for full recovery of international visitors.

The Japanese government recently revealed that the country's economy is slowly starting to pick up after the events last year as consumer confidence has been renewed,  invigorating spending.

Written by Kimberley Homer