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Tuesday, 19th July 2011
In General Japan News,

Toyota using hybrid technology to support Tohuku

Toyota intends to use the technology behind its electric-petrol hybrid cars to help ease the power shortages that have been affecting the north-east of Japan since the March 11th earthquake and tsunami.

According to the Associated Press, the car manufacturer – one of Japan's biggest companies – intends to show its commitment to the region by donating emergency power supply systems to prefectures in the Tohuku region.

The systems will be fitted to Toyota's Prius hybrids, allowing emergency electricity to be stored and delivered to those areas most in need.

The news is likely to be welcomed at a time when fears have been growing that leading firms will look to move production out of the region following the natural disaster.

However, Toyota appears committed, having recently pledged 300 million yen (£2.3 million) to help educate children orphaned as a result of the events that occurred in March, the news provider reports.

The world's largest vehicle manufacturer by sales and production, Toyota built more than 7.3 million cars in 2010.

Written by Susan Ballion

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