Monday, 13th June 2011
In Business In Japan,
Japanese wine set to debut in European market
A wine grown and produced in Japan is set to make its debut at one of the most important events in the world of the drink.
Shizen, a white wine made from the Koshu grape, which is only grown in Japan, will make its way to France's Vinexpo, the top trade fair for wine.
Furthermore, the wine has been approved for import into the European Union, which is the first time a Japanese wine has been given this honour.
Ernest Singer, the man behind the drink, told Felicity Hughes at the Japan Times that he hopes to help the recovery of the country's agricultural industry.
"Farmers in Japan are not going to be able to make a living by growing and exporting raw products like tomatoes," he said.
"Only processed agriculture works and, of course, wine is the ultimate processed agricultural product."
Shizen is grown by the Asagiri Wine Company with the help of Bordeaux expert Denis Dubourdieu.
Written by Susan Ballion