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Friday, 18th February 2011
In General Japan News,

Japan expands coffee import markets

Japan is set to import coffee from a wider range of markets as part of efforts to expand trading links.

The Japan External Trade Organisation (JETRO) confirmed to Bloomberg News that Japan will increase coffee purchasing from Uganda, Rwanda, Malawi and Cameroon.

Traditionally, Japan has imported its coffee from Ethiopia, Kenya and Tanzania as well as Brazil, Costa Rica and Jamaica. However, this is set to change as Japan considers its trading options, confirmed an official for the trade organisation.

Toyokazu Fukuyama explained: "As part of cooperation with African countries we want to venture into new markets for coffee. We have started and we want to build on the small level from these countries."

Japan is the world's third-largest economy and has seen its coffee consumption grow in recent years. According to the International Coffee Organisation, the country's residents consume around 84,000 tonnes of coffee per year.

JETRO was founded in 1958 and now focuses on attracting foreign direct investment and encouraging small to medium firms to maximise their trading operations.

Written by Mark Smith.