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Tuesday, 7th December 2010
In General Japan News,

Mazda plans aggressive strategy

Japan-based Mazda Motor Corp has confirmed that it is planning aggressive measures to help find new growth opportunities.

Takashi Yamanouchi, the president and chief executive of Japan's fifth biggest auto company, explained Mazda is aiming to increase sales by 18 per cent above target levels within the next five years.

This means that the company will look at boosting sales in markets where Mazda currently has no presence - this could include India, Brazil and Russia.

Mr Yamanouchi said: "We would like to heighten our presence by boosting (annual) sales to two million vehicles."

A number of Japanese auto makers have seen results undermined by the strong yen as well as the recent removal of government tax-breaks aimed at boosting sales of fuel-efficient vehicles, which has seen demand fall substantially.

According to Bloomberg, Mazda is also considering expanding its range of plug-in hybrid and electric cars.

Written by Mark Smith.

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