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Friday, 19th November 2010
In General Japan News,

Toyota announces new eco-vehicle aims

Japan-based auto-maker Toyota has revealed its new line-up of eco-friendly vehicles.

The company is planning to launch a total of 11 new or updated models by the end of 2012 as it aims to meet consumer demand for more fuel-efficient cars.

Toyota is also focusing on developing electric models, with its iQ-based electric vehicle to be launched in Japan and Europe during 2012. The company has already started road testing of the model and recently showcased an electric concept RAV4 at the Los Angeles Auto Show.

Executive vice-president Takeshi Uchiyamada said: "Toyota was late to introduce electric vehicles but not late in terms of developing electric-vehicle technology."

Fuel cells have also been a major focus for Toyota, with the design of a sedan fuel cell hybrid to come to market in 2015 for less than ten million yen (£74,945).

Toyota was recently forced to recall a total of 64,620 cars in Japan after a fault was found within the electronic power steering system on two of its compact models.

Written by Mark Smith.

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