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Wednesday, 2nd December 2009
In Business In Japan,

Nissan opens pop-up stores

Japanese vehicle manufacturer Nissan has opened a number of pop-up stores around the world to mark the release of its latest car model.

The firm has opened stores in London, Paris and Berlin to celebrate the launch of the new version of the Cube car, which is due to hit the market in 2010.

The London store is in Brick Lane, the German shop in Karl Marx Allee and the French store in the 10th arrondissement of Paris.

Nissan car fans who want to attend the special events being held at the three stores are being asked to register on CubeList, which is a virtual waiting list for the new version of the car, which is set to be a limited edition model.

"Nissan's unconventional marketing campaign is designed to reflect the unconventional car; the Cube's styling has attracted mixed reviews from the press," said the Independent.

Meanwhile, the Japanese car marque recently celebrated a rise in sales of more than a fifth.

Written by Kimberley Homer.

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