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Wednesday, 8th April 2009
In Business In Japan,

Prius named most fuel efficient car

The Toyota Prius has been named the most fuel efficient car by the organisers of the E-Mileage Awards.

It won the award for emitting only 116g of carbon dioxide per kilometre driven and achieving around 20km per litre.

The rankings were compiled by car information management service IRI Commerce & Technology, which collected and analysed data from its 400,000 members.

In other categories, Fuji Heavy Industries won the prize for the best minicar, while Suzuki's Wagon R was named the top-ranked new vehicle.

Recently, Toyota reduced the price of the Prius in Japan, enabling it to compete with the Honda Insight.

The basic model of the vehicle will retail for 2.05 million yen (£14,500).

Toyota have yet to announce the price of the next generation car when it goes on sale in the UK, though it is expected to be around £18,500.

Written by Mark Smith

Related news stories:
Prius still Japan's best-selling motor (6th April 2010)
Prius Japan's top selling car in 2009 (8th January 2010)
Toyota 'could build Prius at third factory' (15th March 2010)
Prius wins car of the year (27th October 2009)
Toyota targets 10,000 Prius sales a month (18th May 2009)