Latest News

Tuesday, 27th October 2009
In Events In Japan,

Prius wins car of the year

The Toyota Prius has been voted as Japan's Car of the Year at the 41st Tokyo Motor Show, beating fellow Japanese brand Honda to the top spot.

The hybrid car was voted top of the list by a panel of 61 motor journalists and people who work in the car industry.

Released in May of this year, the third generation Toyota Prius claims to have the best fuel efficiency of any car in the world.

In Japan, the Prius has topped the list of best-selling cars for the past three months and is also popular in the US, with high-profile eco-conscious Hollywood stars such as Cameron Diaz and Leonardo DiCaprio both owners.

As well as this recent award, the Prius won Japan's Car of the Year in 1997 and the North American Car of the Year in 2004.

Four years ago it also scooped the accolade of European Car of the Year.

Written by Kimberley Homer.

Related news stories:
Prius still Japan's best-selling motor (6th April 2010)
Prius Japan's top selling car in 2009 (8th January 2010)
Toyota 'could build Prius at third factory' (15th March 2010)
Toyota targets 10,000 Prius sales a month (18th May 2009)