Tuesday, 16th August 2011
In Business In Japan,
Nintendo 3DS sales skyrocket after price drop
The sales of the Nintendo 3DS have shot up in Japan after the manufacturing company decided to cut the price of the device by 40 per cent.
According to Japanese magazine Enterbrain, Nintendo shifted 214,821 3DS hand-held consoles in the week starting Sunday August 14th, which represents the highest level of sales since it was launched in February.
On August 11th, Nintendo cut the recommended retail price of the device from 25,000 yen down to 15,000 yen.
The week before Nintendo announced this price drop (starting July 24th), the company sold only 32,381 3DSs in Japan.
Marketed as an advanced version of Nintendo's DS hand-held console, the 3DS allows users to play games - such as The Legend of Zelda: Ocarina of Time 3D and Star Fox 64 - in three dimensions without the use of special glasses.
Nintendo expect to sell 16 million 3DS consoles worldwide by March. They have sold around 1.5 million in Japan since it was launched.
Written by Susan Ballion
Related news stories:
Nintendo 3DS breaks the 5 million sales mark (20th February 2012)
Japan sees Nintendo 3DS launch (28th February 2011)
Nintendo reveals sales drop (31st July 2009)
Japanese retailer leaks Nintendo Wii U launch date (3rd April 2012)