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Thursday, 10th June 2010
In Events In Japan,

Japan defying downward print newspaper trend

While print news around the rest of the world has suffered sharp falls in circulation and readership over the past few years, newspapers have been shown to still be a major part of Japanese life.

According to a new poll from Japan Newspaper Publishers and the Editors Association, more than 90 per cent of people in Japan said that still read newspapers every day, reported the Japan Times.

The survey was carried out last October and quizzed more than 4,000 Japanese on their media habitats and how much they use the internet, watch television and read newspaper.

Commenting on the results, those behind the survey said they "confirmed that newspapers are a key medium indispensable in daily life".

Print news in many countries has suffered the double blow of an economic downturn, which has led people to be more wary of spending money on unnecessary items, as well as the growing prevalence and popularity of online news as a medium.

Written by Kimberley Homer.