Friday, 5th March 2010
In Business In Japan,
Toyota boss faces workforce in Japan
The boss of troubled Japanese car firm Toyota Akio Toyoda has addressed the company's workforce in Japan.
Wearing a worker's uniform, Toyoda said that he felt lucky to be part of the company and spoke about his distress over recent safety problems with various Toyota cars, which have seen the firm recall millions of vehicles.
"I was feeling lonely as Toyota was being criticised repeatedly on TV and in the newspapers and I was being chased by the media," he said.
Before speaking to workers, Toyoda - who is the grandson of the founder of Toyota, Kiichiro Toyoda - had been called to appear before US Congress to explain recent safety troubles.
It is thought that in the US, faults with Toyota models have caused or contributed to the deaths of more than 30 motorists.
Issues with Toyota cars include faulty accelerators and problems with the mats in footwells of certain vehicles.
Written by Kimberley Homer.
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Applications for Tokyo Marathon 'up 68%' (25th September 2008)
Toyota enjoys strong global sales to remain largest auto maker (30th October 2012)
Toyota to enter Japan's small car market (29th September 2010)
Toyota comes under further recall criticism (21st May 2010)
Toyota shareholders sue troubled firm (22nd March 2010)