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Thursday, 11th February 2010
In Business In Japan,

Japanese shoe firm turns to Paris for inspiration

Japanese shoe manufacturer Asics has turned to the French capital, Paris, for inspiration for its latest designs.

According to Relax News, the firm's new range of two types of shoes is inspired by the city's underground Metro train system, with each shoe named after a certain stop.

The Chatelet can be bought in white, yellow or blue and the Plaisance style is designed to appeal to older women and comes in a number of different floral patterns.

Commenting on the new shoes, designer Vanessa Asell told the news source: "I wanted to create a shoe that would make you happy when you saw it waiting for you in the hallway first thing on a Monday morning, a shoe that asks you where you really want to go."

In other Japanese business news, car manufacturer Toyota was recently named the best known brand in the country in a survey from Interbrand.

Written by Kimberley Homer.