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Friday, 5th April 2013
In General Japan News,

Figures suggest Japanese thirst for fast cars

It seems that the Japanese taste for fast cars is accelerating as sales of Ferrari's Fiat Spa brand have increased by 40 per cent over the past four months.

The figures released by the Japan Automobile Importers Association are significant, especially when compared to sales elsewhere in the world.

The 144 Ferraris sold in Japan during the last quarter is more than double the growth experienced by the brand in the US, for example.

Overall, for the year ending March 31st, registrations of Ferraris in Japan stood at 558, which is the highest it has been in 12 years.

Ferrari is not the only popular brand of sports car to engage Japanese interest either. According to the association, sales of Volkswagen AG's Lamborghini hit the 199 vehicles mark. This is the highest number of registrations in 14 years

In 2012, Ferrari reported that it had experienced the best year in the company's history.

The Italian manufacturer stated that "Japan, a long-established Ferrari market, made a significant return to double-figure growth (+ 14.4 per cent), with 302 cars delivered" in 2012.

Written by Graham McPherson



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