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Wednesday, 13th March 2013
In General Japan News,

ASA brands Japan Tobacco ads 'misleading'

Japan Tobacco's Gallaher company which owns cigarette brands including Silk Cut and Benson and Hedges has been accused of running adverts which could be misconstrued.

The Advertising Standards Authority (ASA) has ruled that the ads, which suggested plain packaging would not stop people smoking, were in fact misleading.

Initially the complaints against the adverts were brought forward by Cancer Research UK and Action on Smoking and Health before being upheld by the ASA.

Japan Tobacco acquired Gallaher in 2007.

On Monday, March 11th, the Finance Ministry announced that the government would be selling off 253 million of Japan Tobacco's shares.

Money made from the sale of the stocks is expected to be put towards the 2011 earthquake and disaster fund. It is estimated that the deal will generate some 973 billion yen.

Once the sale is complete, the government will own just over one-third of the company.

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