Tuesday, 26th August 2008
In Business In Japan,
Apple takes a bite out of Japanese phone market
New figures have revealed the strength of the iPhone 3G on the Japanese handset market, just weeks after its release.
According to GfK Marketing Services, Apple's phone accounted for four per cent of handset sales in the country at the end of July.
The 16 gigabit and 8 gigabit models ranked fourth in July's sales chart, despite only being released at the start of the month.
A representative from GfK told Mainichi: "The repercussions of the iPhone ranking so high in a mere three weeks are huge, considering that there was a supply shortage after its launch in Japan and that its usage charge is expensive."
Models designed by NTT Docomo occupied the top three spots in the rankings for July.
Interest in the iPhone is particularly high in Japan - so much so that there are several magazines dedicated to the sought-after handset, according to The Unofficial Apple Weblog.
Related news stories:
Apple faces allegations from Japanese publishers (15th December 2010)
Japanese retailers stop Apple sales (27th April 2010)
Apple files appeal against Samsung ruling (17th October 2012)
Apple to delay Japanese launch of iPad 2 (16th March 2011)