Latest News

Friday, 3rd December 2010
In General Japan News,

Japanese toys aim for US market share

Japanese toy maker Tomy Co is hoping to break the US market this Christmas.

Tomy has been a key toy producer in Japan for four decades but has had limited success overseas, reports AP.

However, this year the company is hoping to boost sales in the US and develop an alternative sales channel – especially as the Japanese birth rate declines.

"The tradition of enjoying the holidays is so much stronger in the U.S.," explained Tomy general manager Shigemi Sugay.

He added: "Toy sales are going to hold up compared with other industries."

The company is hoping to increase overseas sales by 25 per cent in the next two years and recently reported a 10.5 per cent decline in net sales during the first six months of the year.

Tomy's most popular products include plastic trains and die-cast cars, which are aimed at children aged from four to seven.

Written by Susan Ballion.
 



Related news stories:
Nintendo's Wii U launches in the US (19th November 2012)
Japan to resume wheat imports from US (31st July 2013)
US punish the Nadeshiko's missed opportunities (2nd April 2012)
Japanese pop stars head to US for cherry blossom centenary (13th March 2012)
Japanese PM meets US defense secretary (22nd October 2009)