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Thursday, 27th November 2008
In Business In Japan,

Competition leads to PC price cuts

A price war among IT retailers has seen the cost of computers in Japanese retail outlets being slashed to around 30,000 yen (£200).

Takafumi, vice president of Hewlett-Packard Japan, said the low-price computer boom is not a transient phenomenon.

"It is important to keep the price below 50,000 yen to win the hearts of consumers," he commented. reports that prices for larger notebook PCs with 15-inch screen have also fallen by around 10,000 yen over the last 12 months.

Meanwhile, the price of Toshiba Corp's NB100, which was released at the end of October, has already been slashed from 75,000 yen to around 59,000.

A spokesman for a bulk discount store said: "It began to see briskly once the price went down."

In related business news, Reuters reports that Elpida Memory Inc - a Japanese computer memory maker - has decided to take control of its joint venture with Taiwan's Powerchip Semiconductor.

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