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Wednesday, 21st April 2010
In General Japan News,

Green beauty products 'taking off in Tokyo'

A new department featuring eco-friendly and organic beauty products has opened in a Tokyo store.

The city's Seibu department store recently launched its Organic Market in response to popular demand for this type of niche product, according to the organisers of a beauty fair.

Kumiko Sato, a member of the jury for the Beauty Challenger Awards - part of the upcoming Beyond Beauty fair set to take place in September - commented that skincare brands such as AINY and Erborian have experienced successful launches in Japan, the Independent reported.

"Finally, the market of niche and organic brands is developing," she said of Japanese demand for organic beauty products.

The main branch of Seibu, which is so large that Fodor's travel guide claims that some local customers get lost in the "mammoth department store", is located in Ikebukuro, Tokyo.

Shoppers can also visit the smaller Shibuya branch, which "still carries an impressive array of merchandise", according to the guidebook.

Written by Kimberley Homer

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