Senior Copywriter May 2019
Based in our offices in Bristol, UK
Do you read the travel pages of the newspapers and think you could do better? Do the tired clichés of "hidden gems", "bustling markets", "authentic experiences" and "Mecca of [insert activity here]" get your blood pressure rising?
If so, we have the job for you. InsideAsia Tours Ltd is recruiting a senior copywriter who can cut through the clichés and really capture in words what it is about our company and Asia itself that inspires over ten thousand people every year to trust us with that most precious of things - their annual holiday.
As a senior copywriter you'll play a key role in projecting and protecting the voice of the business. Our personality will need to shine through in everything you produce. You'll need a cinematic imagination to place yourself on a vespa weaving through the center of Saigon, to take in the daily life of the river whilst chugging down the Mekong, to feel the clash of sumo wrestlers as they collide in the middle of the ring. And then an original and distinctive voice to communicate that to our multiple different audiences. Of course, there will be opportunities to see these things in person along the way. There have to be some perks to working for a travel company, right?
You'll get to work on a wide variety of different copy, from long-format pieces for our consumer magazine, 'East', to pithy one-liners for social media. You'll be writing for our blogs, helping to produce customer facing documents whilst also helping to keep our teams across the globe informed of the latest happenings in the world of the InsideAsia Tours' marketing team.
With a sharp turn of phrase, you will be able to surprise the reader and pique their interest. You will have an intrinsic understanding of the balance between writing that simultaneously entertains and sells the products and services of the business whilst also conveying who we are and why we do what we do. And perhaps most of all, you will have the talent to use creative, irreverent and fun copy to make InsideAsia Tours stand out in crowded online and offline spaces where travel businesses compete for audience attention.
For full details of the Senior Copywriter position, please click here
If this role is of interest, please apply now by sending an up-to-date resume and a comprehensive cover letter, showing how your skills and experience match the job description to: [email protected]
For this role, the following dates apply:
Closing date: Friday 31st May 2019
Initial interviews: Week commencing 10th June 2019
Start date: ASAP