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Monday, 8th June 2009
In Business In Japan,

Mitsubishi unveil new all-electric car

Japanese auto manufacturer Mitsubishi has unveiled the final production model of the i-MiEV, the company's first mass produced electric vehicle.

The i-MiEV, which stands for Mitsubishi Innovative Electric Vehicle, is a four-seater car which is said to produce no emissions.

Unlike its hybrid rivals, such as Toyota's Prius, the i-MiEV is run entirely on electricity and can be charged using a standard household plug socket, with a full-charged battery allowing the car to run for up to 100 miles.

The vehicle's initial run will be priced at 4.6 million yen (£29,229) and will be available to government and corporate users in July, with the company hoping mass production will allow it to reduce the car's price to around two million yen.

Mitsubishi will be hoping that the i-MiEV will be able to capitalise on the growing popularity of electric vehicles in Japan, with recent figures showing that hybrid cars have topped the Japanese sales charts for the past two months.

Written by Graham McPherson

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