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Thursday, 18th October 2012
In General Japan News, Japan Travel News,

Visit Japan promotes the nation at international Watami locations

As part of this year's Visit Japan project, the Japanese Tourism Association (JTA) will be working with the Watami International restaurant chain to promote the country to its foreign fans.

With over 44 eateries in locations such as Hong Kong and Taiwan, Watami has over 800,000 customers a month.

JTA hopes that these promotions will entice customers to visit Japan to help stimulate its economy.

The marketing will include banners, posters and stalls on campaigns linked to events happening around the country, such as the end of year and new year celebrations.

Anyone travelling to the country up until January 31st, 2013 will receive gift certificates from Watami upon returning home.

Other prizes include free meals, travel and tour packages, goodie bags, along with discounts to Watami eateries.

Following a couple of difficult years, with the 2011 tsunami and nuclear meltdown, as well as the economic problems it has been facing, a boost in tourism will assist in the nation's recovery efforts.

The JTA has confirmed that it will continue to promote the country through collaborations with other successful overseas businesses.

Posted by Susan Ballion