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Friday, 15th July 2011
In Business In Japan,

Japanese company wins IDEA award for design

A concept vehicle devised by a Japanese company and design team has won one of the most prestigious awards in the field.

Morita Holdings were given the 2011 IDEA Gold Award at the International Design Excellence Awards for a prototype vehicle for fire-fighting in forests, according to Japan Today.

The concept vehicle includes an air-foam extinguishing system as it is often difficult to find water sources in a forest. There is also an advanced telecommunications system, as forest fires tend to change direction very quickly.

International Design Excellence Award judges released a statement praising the vehicle's innovation.

"The wildfire truck illustrates the power of a bold, refined prototype to test innovative thinking by richly probing a market space with a visceral, hands-on experience of the features and brand," the statement read.

Morita Holdings was first founded in April 1907; its operations include manufacturing fire protection equipment, recycling machines and environmental conservation vehicles.

Written by Kimberley Homer