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Tuesday, 12th October 2010
In Business In Japan,

Honda Fit Hybrid goes on sale

Car maker Honda has begun sales of its new Fit Hybrid car in Japan.

The company has launched an updated line up of Fit cars and for the first time it includes the Honda Fit Hybrid. It is the cheapest hybrid produced by Honda, with a starting price of 1.59 million yen (£12,200).

Aimed at the eco-conscious driver, the new model has a battery located in the rear cargo area and offers a fuel economy of 30km per litre.

Honda estimates it will sell around 14,000 Fits a month in Japan - this includes both hybrid and non-hybrid cars - although the car maker believes the greener vehicle could account for about 40 per cent of sales.

It is expected that the Honda Fit Hybrid will be released in Europe, as the Jazz Hybrid, in the first few months of 2011 but is unlikely to be made available to the US market.

Meanwhile, Honda has revealed that worldwide sales of the Fit model passed 3.5 million at the end of July 2010.

Written by Susan Ballion.

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