Monday, 29th May 2017
IJT joins advisory board for Japan Tourism Agency
The Japan Tourism Agency was inaugurated in October 2008 and was established to promote international tourism in Japan and put measures in place to boost local economies and ensure that travellers have a smooth, safe and enjoyable experience during their time in Japan.
Simon was invited to join an international board of advisors made up of Japan travel experts from around the world to help develop Japan's brand strategy. In this capacity, he will draw upon his extensive experience and specialist knowledge from both sides of the spectrum to contribute and offer feedback on various marketing and branding strategies that will feed into JTA's overall strategy for promoting Japan as a tourist destination.
Related news stories:
Japan Tourism Agency to study tweets (4th May 2014)
How's the Japanese tourism sector set to look over the next 5 years? (20th April 2015)