Undertourism is about communities preserving culture and a way of life.

This is travel as a force for good.
These places you’ve never heard of, the experiences and people that make them, will be the most memorable from your Japan trip.

Japan is so much more than its most famous destinations. The country is filled with the “places in-between”. Places that aren’t in all the guidebooks and don’t come recommended in AI generated itineraries. We specialize in far more than the Golden Route and we can help you plan a trip to somewhere truly unique.

Why deal with overtourism when you can be seeing areas that are undertouristed?

Our itineraries don’t just cover Japan’s hotspots, they get to the places in-between, where the interesting stuff happens. Places many never heard of before coming to Japan but end up as their favourites.