Limited offer: 15% off the next 50 Small Group Tour spaces for summer 2026! (Spaces Remaining: 21)
Go beyond the most famous sites

Our itineraries don’t just cover Japan’s hotspots, they get to the places in-between, where the interesting stuff happens. Places many never heard of before coming to Japan but end up as their favourites.

Where all the good stuff happens

Japan is so much more than its most famous destinations. The country is filled with the “places in-between”.

Places that aren’t in all the guidebooks and don’t come recommended in AI generated itineraries. 

Why deal with overtourism when you can be seeing areas that are undertouristed?

Japan's Under Visited Regions

Undertourism is about communities preserving culture and a way of life.

This is travel as a force for good.
These places you’ve never heard of, the experiences and people that make them, will be the most memorable from your Japan trip.

Go beyond the most famous sites

Our itineraries don’t just cover Japan’s hotspots, they get to the places in-between, where the interesting stuff happens. Places many never heard of before coming to Japan but end up as their favourites.

Part of a global movement working to benefit people and the planet.
B Corp logo
Hidden Zen - Self-Guided Adventure Image
Hidden Zen - Self-Guided Adventure

Explore a lesser seen part of Japan on the newest 'shinkansen' bullet train route. Moments of Zen alongside big city highlights; stay in an authentic 'ryokan' and renovated farmhouse filled with Japanese artwork. This is the Japan people dream of. 

Read more