The founder and leader of the newly formed Happiness Realization Party Kyoko Okawa has said that many in Japan want a third political party choice.
Speaking to the Daily Telegraph, Okawa said that in Japan, many feel disillusioned with the two main parties.
"There are many people who don't vote at all. We are offering them a third choice," she claimed.
Among the party's policies are pledges to make tax cuts and plans to set up a commercial space shuttle flight route between Japan and the US.
On top of this, the party wants to double the population of Japan and if elected said it would reduce immigration restrictions and encourage women to have more than three children.
Japanese voters are set to go to the polls on August 30th, with leader of the Democratic Party of Japan Yukio Hatoyama widely tipped to take the presidency from Liberal Democrat Taro Aso.
Written by Graham McPherson.
Related news stories:Koike: Japan's first female PM? (3rd September 2008)Fukushima voted party leader (4th December 2009)Japan ruling party 'losing favour' (11th November 2009)Japanese party begin hunt for new leader (28th September 2009)