InsideJapan News Network

Rolls-Royce has revealed record sales in 2010 as it continues to enjoy success in the Asian markets.

The automaker, created in 1904, sold a total of 2,711 cars in the year - an increase of 171 per cent on 2009 levels.

Although the US remains the company's strongest market, there was an increase in sales in India, Korea and Japan.

Torsten Müller-Ötvös, chief executive officer of the car maker, explained: "Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand.

"We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company."

In particular, there was strong demand for the latest Rolls-Royce model the Ghost, with around 80 per cent of those purchasing a Ghost never having owned a Rolls-Royce car before.

Written by Susan Ballion.