{"id":6548,"date":"2014-07-22T17:18:18","date_gmt":"2014-07-22T16:18:18","guid":{"rendered":"http:\/\/insidejapanblog.com\/?p=6548"},"modified":"2026-02-27T09:59:51","modified_gmt":"2026-02-27T09:59:51","slug":"kawaii-history","status":"publish","type":"post","link":"https:\/\/www.insidejapantours.com\/blog\/2014\/07\/22\/kawaii-history\/","title":{"rendered":"Kawaii History"},"content":{"rendered":"<h4>Like this post? Help us by sharing it!<\/h4><ul class=\"wpfai-list\"><li class=\"wpfai-list-item facebook\">\r\n      <a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;t=\" title=\"Facebook\" class=\"wpfai-facebook wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-facebook fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item twitter\">\r\n      <a href=\"http:\/\/twitter.com\/share?text=&url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Twitter\" class=\"wpfai-twitter wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-twitter fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item pinterest\">\r\n      <a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;description=&amp;media=\" title=\"Pinterest\" class=\"wpfai-pinterest wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-pinterest fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item linkedin\">\r\n      <a href=\"http:\/\/linkedin.com\/shareArticle?mini=true&amp;url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;title=\" title=\"Linked In\" class=\"wpfai-linkedin wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-linkedin fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item envelope\">\r\n      <a href=\"mailto:?subject=&amp;body=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548%20-%20\" title=\"E-Mail\" class=\"wpfai-envelope wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-envelope fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item stumbleupon\">\r\n      <a href=\"http:\/\/www.stumbleupon.com\/submit?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Stumble Upon\" class=\"wpfai-stumbleupon wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-stumbleupon fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item reddit\">\r\n      <a href=\"http:\/\/www.reddit.com\/submit?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Reddit\" class=\"wpfai-reddit wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-reddit fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><\/ul><p>\u201c<em>Kawaii<\/em>\u201d is one word that every visitor to Japan is sure to pick up on. Loosely translated it means something like \u201ccute,\u201d but in reality <em>kawaii <\/em>is more than just cuteness.<\/p>\n<p><em>Kawaii <\/em>has gone from being an obscure subculture to a permanent part of Japanese mainstream culture, and it\u2019s impossible to go anywhere in Japan without practically drowning in its sickly-sweet, big-eyed, button-nosed charm.<\/p>\n<p>It\u2019s there in the countless <a title=\"Mascots\" href=\"https:\/\/www.insidejapantours.com\/blog\/2014\/03\/19\/japanese-mascot-mania\/\" target=\"_blank\" rel=\"noopener noreferrer\">cuddly mascots<\/a> devised to endorse <em>literally everything<\/em> (and I do mean literally in the most literal of senses: towns, prefectures, schools, zoos, businesses, products, the police force \u2013 even prisons).<\/p>\n<figure id=\"attachment_6549\" aria-describedby=\"caption-attachment-6549\" style=\"width: 468px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6549\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700.jpg?w=468\" alt=\"The police force mascots of Japan: one for every prefecture\" width=\"468\" height=\"319\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700.jpg 700w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700-300x205.jpg 300w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700-390x266.jpg 390w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/police5_700-510x348.jpg 510w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/a><figcaption id=\"caption-attachment-6549\" class=\"wp-caption-text\">The police force mascots of Japan: one for every prefecture<\/figcaption><\/figure>\n<p>It\u2019s there in the ubiquitous Hello Kitty, Doraemon and Rilakkuma characters.<\/p>\n<figure id=\"attachment_6550\" aria-describedby=\"caption-attachment-6550\" style=\"width: 213px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/kitty.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6550\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/kitty.jpg\" alt=\"Hello Kitty, Doraemon &amp; Rilakkuma lunchbags\" width=\"213\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-6550\" class=\"wp-caption-text\">Hello Kitty, Doraemon &amp; Rilakkuma lunchbags<\/figcaption><\/figure>\n<p>It\u2019s there in the Maid Cafes and in the outlandish, colourful fashions of Harajuku.<\/p>\n<figure id=\"attachment_6551\" aria-describedby=\"caption-attachment-6551\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/maids.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6551\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/maids.jpg?w=300\" alt=\"Maids from the popular @home maid cafe - tagline: &quot;Welcome home, master!&quot;\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/maids.jpg 500w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/maids-300x200.jpg 300w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/maids-390x260.jpg 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-6551\" class=\"wp-caption-text\">Maids from the popular @home maid cafe &#8211; tagline: &#8220;Welcome home, master!&#8221;<\/figcaption><\/figure>\n<p>It\u2019s there in the weird falsetto voices and mannerisms of female shop assistants, and in almost every product on every shelf in every store. <em>Kawaii <\/em>is everywhere.<\/p>\n<figure id=\"attachment_6552\" aria-describedby=\"caption-attachment-6552\" style=\"width: 468px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sunshine-city-in-tokyo-part-6-kawaii-accessories-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6552\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sunshine-city-in-tokyo-part-6-kawaii-accessories-2.jpg?w=468\" alt=\"Shelves at Sunshine City in Tokyo\" width=\"468\" height=\"322\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sunshine-city-in-tokyo-part-6-kawaii-accessories-2.jpg 500w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sunshine-city-in-tokyo-part-6-kawaii-accessories-2-300x207.jpg 300w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sunshine-city-in-tokyo-part-6-kawaii-accessories-2-390x269.jpg 390w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/a><figcaption id=\"caption-attachment-6552\" class=\"wp-caption-text\">Shelves at Sunshine City in Tokyo<\/figcaption><\/figure>\n<p>But why this obsession with <em>kawaii<\/em>? Where did it come from, and how did it become so outrageously prevalent?<\/p>\n<p>Some researchers indicate early Disney films as precursors to <em>kawaii<\/em> culture. The author of <em>Cool Japan<\/em>, Tomoyuki Sugiyama, suggests that cute fashions can be traced back to the <em>netsuke <\/em>miniature sculptures of the 17<sup>th<\/sup> century. Meanwhile, <em>Time Out Tokyo <\/em>dates the beginning of <em>kawaii <\/em>culture back to 1914, when Yumeiji Takehisa opened a shop that sold innovative goods decorated with twee illustrations aimed at schoolgirls.<\/p>\n<figure id=\"attachment_6554\" aria-describedby=\"caption-attachment-6554\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6554\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke.jpg?w=300\" alt=\"Nestuke animals - the precursors to phone charms?\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke.jpg 600w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke-300x209.jpg 300w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke-390x271.jpg 390w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/netsuke-510x354.jpg 510w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-6554\" class=\"wp-caption-text\">Nestuke animals &#8211; the precursors to phone charms?<\/figcaption><\/figure>\n<p>Most people nowadays credit the artist and illustrator Rune Naito as one of the originators of <em>kawaii <\/em>culture, whose drawings in the 1950s \u2013 1970s featured figures with large heads and baby-like features that moved away from the traditional Japanese standards of beauty.<\/p>\n<figure id=\"attachment_6555\" aria-describedby=\"caption-attachment-6555\" style=\"width: 468px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6555\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune.jpg?w=468\" alt=\"Rune Naito figures from the 1970s\" width=\"468\" height=\"311\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune.jpg 649w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune-300x200.jpg 300w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune-390x260.jpg 390w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/rune-510x339.jpg 510w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/a><figcaption id=\"caption-attachment-6555\" class=\"wp-caption-text\">Rune Naito figures from the 1970s<\/figcaption><\/figure>\n<p>There\u2019s no doubt that <em>shojo manga<\/em>, or Japanese comic books aimed at girls, also fuelled the trend with their large-eyed, round-faced and decidedly <em>kawaii<\/em> heroines \u2013 for an example you need look no further than the immensely popular <em>Candy Candy <\/em>comic books by Yumiko Igarashi or the internationally famous <em>Sailor Moon<\/em>.<\/p>\n<figure id=\"attachment_6556\" aria-describedby=\"caption-attachment-6556\" style=\"width: 207px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/igarashi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6556\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/igarashi.jpg?w=207\" alt=\"Typical illustration by Yumiko Igarashi\" width=\"207\" height=\"300\" srcset=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/igarashi.jpg 483w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/igarashi-207x300.jpg 207w, https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/igarashi-390x565.jpg 390w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a><figcaption id=\"caption-attachment-6556\" class=\"wp-caption-text\">Typical illustration by Yumiko Igarashi<\/figcaption><\/figure>\n<figure id=\"attachment_6557\" aria-describedby=\"caption-attachment-6557\" style=\"width: 194px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sailormoon.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6557\" src=\"https:\/\/www.insidejapantours.com\/blog\/wp-content\/uploads\/2014\/07\/sailormoon.jpeg?w=194\" alt=\"Global anime superstar: Sailor Moon\" width=\"194\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-6557\" class=\"wp-caption-text\">Global anime superstar: Sailor Moon<\/figcaption><\/figure>\n<p>The runaway success of Sanrio\u2019s Hello Kitty franchise in 1974 showed Japanese businesses that <em>kawaii <\/em>could mean big bucks, prompting all kinds of companies to jump on the cutesy bandwagon. 100 yen shops filled up with cheap \u201cfancy goods\u201d along these lines, and they\u2019ve remained filled to this day.<\/p>\n<p>Moreover, <em>kawaii <\/em>has begun a global takeover. American pop musicians are inspired by the <em>kawaii <\/em>fashions of Harajuku, Pokemon (which has been sweeping the playgrounds since I was I child) has proved an enduring phenomenon, and Hello Kitty enjoys international celebrity.<\/p>\n<p>So that\u2019s roughly the when and the how of it. But as to why? That\u2019s more difficult to answer&#8230;<\/p>\n<h4>Like this post? Help us by sharing it!<\/h4><ul class=\"wpfai-list\"><li class=\"wpfai-list-item facebook\">\r\n      <a href=\"http:\/\/www.facebook.com\/sharer.php?u=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;t=\" title=\"Facebook\" class=\"wpfai-facebook wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-facebook fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item twitter\">\r\n      <a href=\"http:\/\/twitter.com\/share?text=&url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Twitter\" class=\"wpfai-twitter wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-twitter fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item pinterest\">\r\n      <a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;description=&amp;media=\" title=\"Pinterest\" class=\"wpfai-pinterest wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-pinterest fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item linkedin\">\r\n      <a href=\"http:\/\/linkedin.com\/shareArticle?mini=true&amp;url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548&amp;title=\" title=\"Linked In\" class=\"wpfai-linkedin wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-linkedin fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item envelope\">\r\n      <a href=\"mailto:?subject=&amp;body=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548%20-%20\" title=\"E-Mail\" class=\"wpfai-envelope wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-envelope fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item stumbleupon\">\r\n      <a href=\"http:\/\/www.stumbleupon.com\/submit?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Stumble Upon\" class=\"wpfai-stumbleupon wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-stumbleupon fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><li class=\"wpfai-list-item reddit\">\r\n      <a href=\"http:\/\/www.reddit.com\/submit?url=http%3A%2F%2Fwww.insidejapantours.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6548\" title=\"Reddit\" class=\"wpfai-reddit wpfai-link wpfainw\">\r\n        <span class=\"fa-stack fa-lg\">\r\n          <i class=\"fa fa-square fa-stack-2x\"><\/i>\r\n          <i class=\"fa fa-reddit fa-stack-1x fa-inverse\"><\/i>\r\n        <\/span>\r\n      <\/a>\r\n    <\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Like this post? Help us by sharing it! \u201cKawaii\u201d is one word that every visitor to Japan is sure to pick up on. Loosely translated it means something like \u201ccute,\u201d but in reality kawaii is more than just cuteness. Kawaii has gone from being an obscure subculture to a permanent part of Japanese mainstream culture, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[2368],"tags":[1502,1604,1782,1854],"class_list":["post-6548","post","type-post","status-publish","format-standard","hentry","category-only-in-japan","tag-fashion","tag-hello-kitty","tag-kawaii","tag-mascots"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/posts\/6548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/comments?post=6548"}],"version-history":[{"count":4,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/posts\/6548\/revisions"}],"predecessor-version":[{"id":34988,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/posts\/6548\/revisions\/34988"}],"wp:attachment":[{"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/media?parent=6548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/categories?post=6548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidejapantours.com\/blog\/wp-json\/wp\/v2\/tags?post=6548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}